So, your podcast is out in the world. Now what? Whether you're recording in a purpose-built podcast studio or your spare room, growth doesn’t just happen—it’s planned, deliberate, and surprisingly local.

At Creative Content Studio in Thatcham, West Berkshire, we work with small business owners every day who want their podcast to do more than sit quietly on Spotify. They want listeners, leads, and ideally, both. If that’s you, this post walks through real-world podcast tips (no fluff) for growing your audience in 2025.

So, you’ve recorded your podcast episode. You hit stop, breathe a sigh of relief—and now what? The edit begins.

But editing isn’t just about cutting out coughs and adding theme music. It’s where your podcast either becomes sharp, clear and compelling—or stays a half-baked casserole of “ums”, awkward silences, and sketchy audio quality.

At Creative Content Studio in Thatcham, we help small business owners across Berkshire turn raw recordings into polished podcasts that people actually want to hear. In this guide, we’re unpacking the two sides of editing: sound quality and editorial shaping. Whether you’re podcasting in Newbury, Reading or your kitchen, this one's for you.

You've finished recording your podcast episode—great! Now what? Before you hit publish, there’s a crucial step that makes all the difference in how your show sounds and connects with listeners: editing. Whether you’re doing it yourself or outsourcing, understanding what editing really involves will help you produce better content.

In this blog, we’re going to break down the editing process into two clear parts: technical editing (to improve sound quality) and editorial editing (to shape the story and flow of your episode). We’ll also cover tips for beginner podcasters and address common questions about editing software and workflow.

Launching a podcast is exciting—but when it's time to hit record, things can quickly go from fun to flustered if you're not prepared. In this post, let’s dive into the nitty-gritty of planning, scripting, and running a recording session—without getting overwhelmed or overcomplicating the process.

Whether you're just starting out or refining your workflow, this guide breaks down what you really need to know before you press record.

So, you have your format and you have your niche. Now what do you need equipment-wise to finally get started? Don’t panic, there are options for every budget and every level of technical knowledge.

Starting a podcast can feel overwhelming, especially when it comes to the gear. Whether you're recording in your spare room, a rented space, or a purpose-built studio, there's a setup to match your needs and skills.

If you're starting a podcast—or even refreshing an existing one—branding is more than just a pretty logo or catchy title. It's your first impression, your digital handshake, and your chance to stand out in a saturated market. Let’s deep dive into how to effectively brand your podcast, covering everything from naming and artwork to intro music and tone of voice.

Launching a podcast can be an exciting new venture—but without the right planning, it’s also one that many creators abandon before they even reach double digits. In fact, industry data suggests that 90% of podcasts don’t make it past episode 10.

So how do you avoid becoming part of that statistic? In this blog, we break down how to plan and structure your first 10 episodes, why having a launch strategy matters, and how to sustain your show without burning out.

Starting a podcast can feel a bit like walking into an empty room with endless possibilities. One of the first decisions you'll face? Choosing your podcast format.

It all begins with an idea. Maybe you want to launch a business. Maybe you want to turn a hobby into something more. Or maybe you have a creative project to share with the world. Be clear, be confident and don’t overthink it. How do you to covey your voice and avoid getting boxed in?

Podcasts are everywhere and they’re here to stay, but what actually IS a podcast and why are they so popular? Let’s start with the basics and make you think about why you should start your own, today…..